Website analysis is a lot more important than you might think. It is one of the important parts why websites are essential tools for business. It doesn’t just provide you with critical data concerning search engine optimization and unique visitor hits, but it can be essential when preventing and overcoming a data breach or security threat. Whether you use a software program or are currently looking into using cloud log management, you’ll find that listening to your site’s analytic information is a lot more important than you might think.

Detect the Most Useful Pages

On every successful website, there are going to be useful pages that get more hits than other content available to visitors. By listening to this information, you’re able to pinpoint what your visitors are looking for when coming to your site. For example, you might notice that one specific page of content is getting the most hits and is ranking well on popular search engines across the web. By identifying this information, you’ll see what’s working to improve SEO for this page and what should be implemented into other pages for the same effect.

Avoid Hackers and Data Breaches

Regardless of the type of webpage you own and run, you are still at risk of a data breach. Hackers can find pretty clever ways to infiltrate a website on the internet. This could be by using a more simplistic password to gain access to an internal server or by getting into the actual coding through a script error. Regardless of how a hacker is able to get into your system, the best way to keep them out is with website analysis. This is because you’re able to log unusual activity across each page, giving you insights into a possible data breach.

Pinpoint the Best Marketing Strategies

Marketing and advertising can be expensive, as most site owners are well aware of each day. If you’re paying money to a certain marketing or advertising agency, you want to know that their efforts are actually working. By knowing how many visitor hits you’re getting every hour and where they’re coming from, you can make more informed decisions regarding the marketing strategies that you’re currently using. You can continue using and paying for what works and ditch the rest to save yourself some money.

Get a Clear View of Errors and Problems

Script errors and site load issues happen, no matter how careful you are when first installing the script or application. Monitoring your web analysis can help in finding these errors without always relying on your visitors to report it. In fact, only a small percentage of customers report errors and script problems that are occurring on a website, so you need to be aware of these issues yourself in order to repair them.

Increase Your Revenue

Revenue is key when it comes to company success. If you’re not earning enough, you’re not likely to stay in business for long. Analytical information allows you to see how many visitors you’re getting each day, where they’re coming from and how long it’s taking for pages to load for them. You can find errors and prevent a security threat easily through this type of monitoring. By doing all of this, you’ll be able to improve customer satisfaction and increase your revenue.