5 Genius Ways to Improve Your Business Website Today

In the modern world of consumerism, your business website will largely dictate how successful you are.

According to BigCommerce, over 75% of people shop online at least once a month – and this figure will likely keep growing in the future. Knowing this, you need to make sure your business website is up to speed. Luckily, this guide is here to help you.

So, whether you’re in the electronics or healthcare industry, below are five genius ways to improve your website today without breaking the bank.

In turn, they will lead to:

  • More website traffic
  • Increased sales
  • A better brand image

Let’s get started.

1.    Use a web design expert

If you have no in-house web designers working for you, the best option is to outsource your web design.

The key is to choose an expert company that can provide you with affordable but professional web design. This way, you get to save money whilst still receiving a high-quality website at the end of it all. It’s a no-brainer.

Nowadays, when businesses work with a web designer, they will communicate their vision and ideas to the designer who will then take it all on board. For example, if you have a specific colour theme in your head, you can make this clear to the web designer who will then execute your vision.

2.    Post regular content

Posting regular content is a great way to attract fresh traffic to your website.

The content you post should vary whilst also being industry-specific.

For example, it’s now common for businesses to regularly post blogs, articles, guides, and Q&As to their websites that are of genuine value to the visitors.

When you enrich your written content with SEO key words, it will also help to further drive website traffic levels.

3.    Be visual

The nature of today’s consumers is that they don’t like reading big blocks of text. Instead, they want a fair share of visual content, too. This should include high-quality images of products as well as related videos. The better your visual content, the better your website – simple.

4.    Make it mobile-friendly

If your business website isn’t mobile-friendly, then you’re in trouble.

Thankfully, when you work with a web designer (as mentioned above), they will be able to help you achieve a mobile-friendly website. However, when you or an in-house employee adds updates to the website, you will need to do it in a way that doesn’t harm this.

Remember, mobile commerce is the next big thing. Already, according to Statista, 63% of UK buyers are shopping online using their smartphones, which is pretty crazy. You need to tap into this market for sales – otherwise, you’ll get left behind!

5.    Finally, use call-to-actions (CTAs)

A CTA is a prompt on a business website designed to make the consumer take action.

Example: Click here to get 20% off your next purchase.

CTAs are a big driver behind sales. Without them, consumers often don’t know where to click or what to do, leading them to close a website down and try another one.