The History of Bells of Steel Company – Success in the Fitness Industry

bells of steel

Bells of Steel is a fitness equipment company that has made a name for itself in the fitness industry. The company is known for its high-quality fitness equipment and accessories, as well as its commitment to customer satisfaction. In this article, we will take a closer look at the history of Bells of Steel and explore what has made the company successful in the fitness industry.

The Founding of Bells of Steel

Bells of Steel was founded in 2010 by Kaevon Khoozani. Kaevon had a passion for fitness and wanted to create a company that offered high-quality fitness equipment at an affordable price. He started by selling kettlebells out of his garage and quickly gained a reputation for providing top-notch equipment and excellent customer service.

Expanding Product Line

Over the years, Bells of Steel has expanded its product line to include a wide range of fitness equipment, including barbells, dumbbells, racks, row machines and accessories. The company’s products are designed with the needs of serious lifters in mind and are built to withstand the rigors of heavy use.

Commitment to Customer Satisfaction

One of the things that sets Bells of Steel apart from other fitness equipment companies is its commitment to customer satisfaction. The company offers a 365-day return policy, which is virtually unheard of in the fitness industry. This policy gives customers the confidence to try out Bells of Steel’s equipment without worrying about being stuck with a product that doesn’t meet their needs.


Another key factor in Bells of Steel’s success is its dedication to innovation. The company is constantly looking for ways to improve its products and make them even better. For example, Bells of Steel was one of the first companies to introduce multi-grip bars, which allow lifters to target different muscle groups more effectively.

Marketing Strategy

In addition to its focus on quality and customer satisfaction, Bells of Steel has also been successful in the fitness industry because of its marketing strategy. The company has a strong social media presence and regularly posts photos and videos of its products being used by athletes and fitness enthusiasts. This has helped to build a strong community of loyal customers who are passionate about the Bells of Steel brand.

Bells of Steel’s Product Line

Here is a table of some of the popular products offered by Bells of Steel:

Power BarA high-quality barbell designed for powerlifting and heavy lifting
Olympic BarA barbell designed for Olympic weightlifting and other lifts that require a whip effect
DumbbellsA range of dumbbells made from high-quality materials and available in various weights
RacksA selection of racks for storing and organizing equipment
KettlebellsA range of kettlebells made from high-quality materials and available in various weights
BenchA sturdy and comfortable bench for a variety of exercises
Resistance BandsA range of resistance bands for adding resistance to exercises
Weight PlatesA selection of weight plates made from high-quality materials and available in various weights


The history of Bells of Steel is a testament to what can be achieved when passion, innovation, and commitment are combined. The company has overcome numerous challenges to become one of the most respected names in the fitness industry. With its dedication to quality, customer satisfaction, and innovation, Bells of Steel is sure to continue its success in the years to come.