We are truly living in a digital age, and with the expected rollout of 5G and the Internet of Things (IoT), e-commerce is set to become the norm. The current Covid-19 pandemic has pushed many consumers to digital solutions, and if you are not exploiting the potential of digital marketing, this is something to remedy. While you may totally understand marketing, it is the digital side of things that matter, and tech giants like Google and YouTube use complex algorithms when searching for content, and if you team up with an SEO specialist, they can tweak your website to push your URL up the rankings, which enables potential customers find you.
Search Engine Optimisation
This is the art of improving a website’s ranking within a specific Google search, and while Google is very secretive about the algorithms it uses, an SEO technician would know enough to be able to achieve your marketing goals. There are many millions of online consumers that use Google to source products and services, and research tells us the online consumer usually finds what they are looking for on the first page of Google search results. If your website is not on the first page, you are unlikely to see much traffic, but with the help of an SEO agency, your platform can gradually climb up the rankings, which will lead to a high volume of site visits. Think of it as helping Google to be aware of your website, and the SEO agency has numerous strategies to achieve their goals, which include search engine optimisation, professional content and specific keyword insertion.
Social Media Marketing
Creating accounts with Facebook, Twitter and Instagram enables you to post high-quality content in the form of text, images and video, and when you hire an SEO company, they would take control of all your SM platforms and begin the job of creating a large following. This is achieved by posting useful articles and blogs on every aspect of your industry, which engages the reader, and as you post helpful and informative content, they will ‘follow’ you. Social media is one of the most powerful platforms for all businesses, and with professional help, you can maximise your coverage and create a large customer base. If you are interested in solar power, here is a good blog on the topic.
Creating a Digital Marketing Plan
In order to do this, the SEO provider would carry out a thorough online audit to determine your online profile, then they are able to put together an effective digital marketing plan, and should you be in agreement, the work can begin. It is likely the agency requests changes on your company website, indeed, these changes will be recognised by Google and other search engines, and that equates to more site visitors, as consumers look for products or services. Here is some UK government information about advertising and the law.
If you would like to know what digital marketing could do for your business, a Google search will help you locate a leading SEO Company, and they can carry out a free online audit and present you with a marketing plan that delivers results.