Effective online marketing relies on knowing your target audience. Without them, you don’t have customers that are interested in what you’re selling.

This makes it essential that you grow your online presence and get your brand in front of those that need it.

Once you have created high-quality content, the next step is to share it with the right people.

But how do you do this?

Here are the most effective online marketing strategies in 2019.

SEO

Search engine optimization (SEO) is a technique that makes webpages rank higher in search engine result pages (SERPs). SEO analyzes your content for key factors such as value to readers, keywords and links, as well as other elements like the number of unique viewers and bounce rate.

SEO content increases the chances that it reaches your target audience and there are several ways to achieve this.

One way is by making content mobile-friendly. Google understands that a lot of traffic is generated by smartphones and tablets so it will prioritize websites and webpages that are optimized to be used on mobile devices.

SEO content also makes use of relevant keywords. At the end of the day, if your target audience can’t find your content, they can’t interact with it. Curated content must be based around those keywords.

Another technique is by building high-quality backlinks. After all, anyone can create a new blog and insert a link there but if there’s no traffic, it’s pretty much worthless. Instead, contact authoritative sites in your industry, build a relationship and propose to contribute to their site. This can either be brand new content or using your own as a reference to support their own. High-quality backlinks are a key indicator to Google that your content is worth reading so the better the links, the higher your content will rank.

Analytics For Content Marketing

According to ComboApp, analytics help marketers to see how their users behave and interact with content marketing campaigns. The insights are key to improving customer experience and developing long-lasting relationships.

Analytics tools create visually-friendly outputs based on the data collected that enable executives and marketers to make data-driven decisions, including charts, graphs and tables.

In 2019, you need to be using analytics to get the most out of your online marketing campaigns. There are lots of tools, both free and paid, that can give you these insights.

The most used tool is Google Analytics; According to this B2B marketing article from Digital Authority Partners, 77% of businesses that use analytics tools are using Google Analytics. Not only is it free but it’s simple to use. Develop a better marketing strategy by using its tracking, goal setting and data reporting features. If you have don’t have a large budget, this is one of the best around. For businesses that have room to invest more in analytics, look at tools that will help you meet your specific goals.

For example, analytics can be used to monitor how customers interact with content undergoing A/B testing. If it contains a button that takes them to your sales page, track the click-through rates are affected by a change in placement, placeholder text, size or color.

Social Media Marketing

Social media has connected people in 2019 and businesses like never before. This has created a great opportunity to create effective online marketing strategies that target customers on a personalized level.

There are a few main points to consider for optimal social media marketing.

First of all, you must choose the best social media platform to promote your business. This will save you a lot of time and resources to build and satisfy your target audience. Focus on just one or two platforms if you’re just starting out.

For example, yacht businesses are better off promoting their brand and products through Instagram and Pinterest, whereas companies that offer digital marketing advice are better off promoting through Facebook, Twitter or LinkedIn. The tone and style of each post are important so be sure to research how others in the space are posting content.

Frequency of posting is also important for effective social media marketing in 2019. Your marketing team needs to know when to post, how many times to post a day and who is posting it. Consistency is key to building relationships with your audience.

Also be sure to keep an eye on comments received on posts and respond to comments or questions. You should also use social media to comment on your audiences’ posts to build your reputation and become a trusted member of the community.

Imagery And Video

While most content is in the form of blog posts and text, imagery and video content are just as powerful and engaging. They keep readers interested and can interact with your brand in a completely different way.

This form of content works so well because your audience can get the value they need from a quick scan, rather than slugging through text block after text block after text block. They will also make your content stand out from the competition.

For example, infographics are great at conveying all the information into an appealing, attention-grabbing piece, where images, stats, graphs and figures can all be contained in one location. Infographics are also great for sharing on social media and building links. This is because other sites can use them in their own articles and reference your own as the source of the infographic.

Another effective technique is to convert standard testimonials into videos. Despite this interesting statistic from Healthcare Weekly that 85% of users trust online reviews as much as they trust personal recommendations, they become even more effective when spoken aloud.

Conclusion

These four techniques are the most effective online marketing strategies in 2019. Build content around SEO to increase rankings in search engines, invest and make use of analytics tools to monitor customer behavior and improve customer experience, use social media to promote your brand and widen your reach, and create visual content to grab the attention of your audience and keep them engaged. Or, if you can’t do all of this on your own, you can always team up with an agency that can do all that (here’s a great place to start).