With online searches growing ever more prevalent yearly, it’s important now more than ever to keep your company’s website up to date on current SEO trends. Different SEO services help to increase your site’s organic traffic using new 2020 trends, like many Houston SEO companies are doing. Here are some new strategies they are implementing.
Snippets = More Clicks
SERPs are becoming more consolidated each year. It has become increasingly more significant to be aware of your website’s phrasing. Keyword optimization is perhaps one of your best tools in gaining more organic traffic to your site. Phrasing can influence predictive search and help boost your website to the top of the results page.
Concise, informative content is what users look for the most on a website. Making sure your information is easy to understand and informative is essential to increasing your site’s dwell time. Users can sense a sale’s pitch from a mile away, so be sure to keep the wording enlightening.
Voice Searches Are the Norm
In the past few years, we have seen an increase in digital assistants such as Siri, Alexa, Amazon Echo, Google Play, and others. Just like Snippets, trigger words can help drive traffic to your site by using the concise information it offers. Google’s algorithm favors websites that offer this service, so including this can set you apart from the competition.
Expertise, Authority, Trustworthiness. While E-A-T is not a ranking factor within itself, it’s critical for Your Money or Your Life (YMYL) pages. Including specifics about branding, security on your site, and other clearly visible details regarding the mastery of your website can up your E-A-T score.
Influencers Will Be Your Best Advertising
So many online ads often feature actors that many people have never seen before, making it hard to relate to and even trust what the people are saying. By investing in a prominent public figure to discuss your product, you will most likely do more business. The public often believes more in those figures they have grown to know and trust. Leverage this opportunity and get ahead of your competitors!
Videos Are a Wealth of Information
Recent studies have shown that the number of online users watching online videos has dramatically increased in the past couple of years. Most people would rather watch online videos than live TV, meaning it’s important to provide this service on your website for total optimization. An engaging title and description, an enticing thumbnail image, and mobile-friendliness can boost your rankings instantly.
It’s no secret that the majority of people have a smartphone in their pocket nowadays. Therefore, most online searches are being done on these devices, increasing the importance of creating a mobile version of your site. Users are more likely to stay on your site for longer if it’s easy to navigate while on the go.
2020 has brought on the beginning of a new decade, new possibilities, and with it, new trends in online use. SEO algorithms and trends are changing, making it extremely important to remain up to date in order to stand apart from the competition. You do not have to do this on your own, however, as many different companies provide services that implement these new and changing strategies. Happy creating!